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Legal

Privacy Policy

Last updated: April 2026

Who We Are

BY RITUEL ("we", "us", "our") operates byrituel.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site or place an order.

Questions about privacy? Email us at hello@byrituel.com.

Information We Collect

When you shop with us or create an account, we collect:

  • Name and email address
  • Billing and shipping address
  • Payment information (processed securely by Shopify Payments — we never see or store your full card details)
  • Order history and communication preferences
  • Device information, IP address, and browsing activity on our site (via cookies and similar technologies)

How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and customer service responses
  • Send marketing emails and SMS messages (only if you opt in — and you can unsubscribe anytime)
  • Improve our website, products, and customer experience
  • Detect and prevent fraud
  • Comply with applicable laws and respond to legal requests

Cookies & Tracking Technologies

We use cookies and similar technologies to make our website work, remember your preferences, analyze traffic, and deliver relevant advertising. You can disable cookies in your browser settings, but some parts of the site may not work as intended.

We use tools from Shopify, Google Analytics, Meta (Facebook), and similar services to understand how visitors use our site.

Who We Share Information With

We only share your information with trusted partners who help us run the store:

  • Shopify — our e-commerce platform
  • Shipping carriers — to deliver your order (USPS, UPS, FedEx, DHL, etc.)
  • Payment processors — Shopify Payments, PayPal, Apple Pay, Google Pay, Shop Pay
  • Email & marketing tools — Klaviyo (only if you opt in)
  • Analytics & advertising partners — Google, Meta, TikTok

We do not sell your personal information.

Your Rights Under U.S. Law

Depending on where you live, you may have the right to:

  • Know what personal information we collect about you
  • Request a copy of the information we hold
  • Ask us to correct or delete your personal information
  • Opt out of the sale or sharing of personal information (we don't sell data, but you can still request this)
  • Opt out of marketing emails and SMS (click unsubscribe in any email, or reply STOP to any text)

To exercise any of these rights, email hello@byrituel.com. We'll respond within 30 days.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • The right to know what personal information we collect, use, and share
  • The right to request deletion of your personal information
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of personal information
  • The right to limit the use of sensitive personal information
  • The right to non-discrimination for exercising your privacy rights

We do not knowingly sell the personal information of California residents. To exercise your CCPA rights, email hello@byrituel.com.

Children's Privacy

Our site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, please contact us and we'll delete it promptly.

Data Security

We use industry-standard security measures to protect your information. Payments are encrypted and processed via PCI-compliant providers. However, no method of transmission over the internet is 100% secure.

Data Retention

We keep your order information for as long as required for tax, accounting, and legal purposes (typically 7 years). Marketing information is retained until you unsubscribe or request deletion.

Changes to This Policy

We may update this policy from time to time. The most current version will always be available at byrituel.com/pages/privacy-policy. Material changes will be notified via email or a notice on our website.

Contact Us

For any privacy-related questions or requests: hello@byrituel.com